In this “affordable” listicle, I’ll be rounding up 4 watch straps in Singapore where you can purchase the perfect watch strap to refresh your beloved timepiece without breaking the bank.

Instead of buying an off-the-rack watch strap, why not support a local watch strap brand?

Without further ado, here are my affordable watch strap recommendations, available in Singapore for below S$100.

1) Delugs

Perhaps the most well-known brand on the list, Delugs has firmly established itself as the preeminent watch strap provider in Singapore.

Delugs’ new flagship strap showroom in Raffles Hotel.

My opinion: I recall reviewing Delugs’ leather watch straps (here, here and here) back when the brand first started. Since then, Delugs has grown by leaps and bounds: getting featured on Revolution, collaborating with Grail Watch and Kudoke, and amassing over 136K followers online – that’s more than the rest of the belowmentioned brands combined. They are also a trailblazer, as Delugs was the first to make quick-release spring bars the default. Although Delugs first rose to prominence by offering ready-stock, handcrafted watch straps at an accessible price point, the brand has now branched out into other materials, such as premium rubber watch straps for watches like the Tissot PRX, and the recently launched premium elastic fabric Delcro (which I wear on my MoonSwatch). Whether you’re searching for leather, rubber or fabric watch straps, Delugs’ offerings are a safe bet. Custom watch straps are also available, and I reviewed my experience bespoking one for my TAG Heuer Monaco here.

Price: Starts at $25 for a fabric watch strap, $90 for a leather watch strap, and $125 for a rubber watch strap. Custom watch straps start at $150.

Where to buy: Click here to purchase online, or visit Delugs’ showroom here.

2) Nomad Watch Works

With a wide variety of watch straps available for as little as $13, Nomad Watch Works is great for those on a budget.

My Cartier Tank Jumbo, paired with a custom crocodile strap from NomadWatchWorks – priced at $134 (after the promo code below).

My opinion: If you’re looking for bang-for-buck, look no further than Nomad Watch Straps. Though most of their watch straps are extremely affordable, their quality is pretty decent, and they punch way above their price point. I believe Nomad Watch Works offers the best leather watch straps one can find for under $40. They also have a wide variety available, from silicone watch straps to Horween leather straps, and even exotic python leather straps. They also do custom exotic leather watch straps (as seen in the photo above) at unbeatable prices. I reviewed many of their watch straps over the years—for a more detailed opinion, read the articles here, here, here, and their latest custom exotic watch straps here. I also reviewed some of their watch storage options here, and recently visited their new East Coast showroom to commission another bespoke watch strap for my Bell & Ross here.

Price: Starts at $13 for a fabric strap, $15 for a rubber strap, $18 for a leather strap, and $129 for a custom watch strap. As Nomad Watch Works is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide.

Where to buy: Click here.

3) Luff Watch Straps

For those looking for fabric watch straps, Luff Watch Straps offers elastic and NATO watch straps at very affordable prices.

Some of Luff’s latest watch straps.

My opinion: Where Luff excels is in their NATO straps, specifically their range of parachute straps. Parachute straps have been in vogue lately, with Erika’s Original straps being very popular. However, a strap from Erika’s Original is very pricey—its straps start at 50 euros, or ~S$76. That’s more than twice the price of the Elastico G2 from Luff, and frankly speaking, the Luff straps provide much better value for money. They also have a fantastic line of seatbelt NATO watch straps as well. In my honest opinion, Luff currently offers the best value proposition for NATO parachute and seatbelt watch straps. For a more detailed opinion, read my review of their watch straps here, and my review of their most recent offerings here.

Price: Luff’s seatbelt NATO watch straps start at just S$20. As Luff Watch Straps is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide.

Where to buy: Click here. 

4) RSM Watch Straps

RSM has built a steady following on social media, with over 5,000 followers on Instagram to date.  The brand even got a mention in GQ—perhaps the only local watch brand to do so.

My pick: RSM’s Lizard leather strap, priced at $138 (after the promo code below).

My opinion: RSM Watch Straps makes some of the best NATO watch straps in the market and does so without breaking the bank. Their watch straps are slightly more expensive than conventional mass-market options but still significantly more affordable than Omega/Tudor NATO straps. However, my favourite would probably be the canvas watch strap (pictured above) as it’s unique, good-looking, and well-priced. For a more detailed opinion, check out my review here. I also reviewed its reversible silk strap here, and its canvas straps here. and its latest Lizard leather straps here.

Price: Starts at US$35/~S$50.  As RSM Watch Straps is an official affiliate of Wah So Shiok, simply quote “WAHSOSHIOK” upon checkout to enjoy 10% off all items store-wide.

Where to buy: Click here.

Other listicles

If you found this listicle helpful, do check out some of my other listicles below:

  1. 12 Best Tailors in Singapore
  2. 5 Best Wallets Brands in Singapore
  3. 3 Best Dress Shoes Brands in Singapore
  4. 3 Best Perfume Brands in Singapore
  5. 7 Best Watch Brands from Singapore
  6. 4 Best Men’s Work Bags Brands in Singapore
  7. 9 Best Hotels in Singapore for Daycations and Staycations in Singapore
  8. 7 Best Web Design Companies in Singapore
  9. 3 Best Tailors in Bangkok
  10. 3 Best Perfume Workshops in Singapore
  11. 4 Best Aesthetic Clinics and Treatments for Men in Singapore
  12. 3 Best Spectacles Shops in Singapore

Conclusion

Instead of paying a premium for an off-the-rack brand such as Hirsch, why not consider supporting the aforementioned Singaporean watch strap efforts instead? Whether you’re looking to up the ante on your luxury watch, or simply trying to change the look of your microbrand watch, toying with watch strap choices is a great way to do so. Watch straps shouldn’t be an afterthought – great straps elevate the watches they are paired with, giving them a platform to shine.


P.S: Check out The Shiok Store here – it serves as a curation of my favourite products from my favourite brands.

P.P.S: Do check out the new “Discounts!” page for exclusive discounts for Wah so Shiok readers! More brands will be added very soon – stay tuned!

P.P.P.S: If you haven’t already, do follow my social media channels on Facebook here, on Instagram here, and on Youtube here.

P.P.P.P.S Shiok is a common word Singaporeans use to express admiration or approval. As of 2016, you can find the definition of the word in the Oxford English Dictionary.